One is a powerful number. One small thought turns into one word, which turns into one action, which affects one life. Through strong narration and emotionally-charged storytelling, this video conveys how one person can make a difference in the fight against breast cancer.
This video drove 80% of viewers to take action on the SGK website. It was so popular that their ad spend ran out in 32 hours of launch.
For this piece, created for Susan G. Komen, I was responsible for planning, storyboards, creating illustrations and executing the animation.
